Scientology OT Tom Cruise’s Mission Impossible 7 opened at $80 million during its five-day first week. However, after Barbie opened Mission Impossible had a massive 64% statcrash in its second week. From Movieweb:
According to new data, Mission Impossible 7 suffered the biggest second-weekend box office drop in franchise history.
The film saw an estimated 64% drop in gross from its domestic opening weekend after earning a meager $19.5 million domestically.
Mission Impossible 2, the current franchise record holder for a second-weekend drop, saw a 53.3% dip in box office revenue during its theatrical run in 2000.
This comes as both Barbie and Oppenheimer opened to great success in theaters, with Oppenheimer specifically pulling Mission Impossible off premium format screens (i.e. IMAX) because of an exhibitor agreement with director Christopher Nolan.
Mission Impossible 7 will still make a lot of money.
However, to see Barbie walk all over Mission Impossible at the box office makes a quite a statement in terms of what audiences want this summer.