The Scientology Money Project

Former Dream Exchange Executive Jeffery Ferrell Discloses More Information on Scientologists Joe Cecala and Jane Hayton


What Jeffrey Ferrell has published is a Dream Exchange internal sales script designed to raise investor money one year ahead of when the company actually filed its SEC Form 1. The sales script was misleading as it represented to investors that the SEC approval was imminent when it was not. This is fraud. The WARNING block on an SEC Form 1 application states the penalties for failing to comply with the provisions of the law “applying to the applicant”:


One part of the Dream Exchange sales script posted by Jeffery Ferrell is very Scientology in that it promises early investors that they will become “founding investors.” Having this exalted status means they will receive a specially framed document. This document will praise them for having the intelligence and foresight to invest in an historical exchange. The Church of Scientology has longed used the “Founding Member” status as a fundraising technique: 

The red text above is pure Scientology: “Handle originations as needed and never leave the call without a time for the next step.”

To “handle an origination” is Scientology speak for handling an objection or handling whatever a prospective investor says. To “originate” simply means a prospective investor said something and it needs to handled in such a way as to get their money.

The instruction to “never leave the call without a time for the next step” is straightforward Big League Sales from Les Dane’s. Hard selling and hard closing were woven into the fabric of Scientology by L. Ron Hubbard. Scientology licensed the use of Les Dane’s Big League Sales and this book is part of what Scientology salespeople (registrars or regges) must study. The Dream Exchange was clearly using the hard close to “break through the brick overcoat of sales resistance.”


Recommended Reading is our article: A Scientology Salesperson’s Secrets for Getting Money Fast From His Fellow Scientologists!

This PDF below was written by David Sonenfild, a master Scientology salesperson, or registrar” as they are called. Sonenfild worked at the Cincinnati Org and emphasized urgency and time pressure so as not to allow anyone time to think about donating money.

Dream Exchange salespeople would use hard sell if they are using Hubbard business administrative techniques. As there is a Scientology course room in Dream Exchange, it would stand to reason that hard sell and the “telling of acceptable truths” would be used.

3 replies »

  1. Let’s hope there is justice in the end of this.

    Hubbard/Scientology, it’s a scam, and the Scientologists are pushing too much for money, as Jeffrey Ferrell points out.

    Ferrell is right, and I hope the SEC nails the greedy unlawful.

  2. That was the daily mantra.
    Not “Who can we serve?”
    Not “How can we build trust?”
    But “Who can pay us?”
    ….. This mantra has also been the de facto policy of the Church of Scientology for several decades. They daily ignore their own written policy which states that “purpose is senior to policy” and instead pursue a policy of money motivation and wealth worship.
    The dream machine admonished their recruiters of potential investors to “acknowledge any originations” and simply keep pushing them to invest. That turn of phrase as well as the practice comes directly from Scientology policy and practice.

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